Guess what works amazingly well in brand marketing? Writing instruments!
Yes, writing instruments like pencils, pens, markers, and highlighters are an underrated way to get your logo and company name out into the world. Just like having your brand on the back of a t-shirt or tote bag, writing instruments are an inexpensive way to circulate business awareness with minimal effort.
Why Writing Instruments Are Great for Marketing
One way you know this works so well is that many of the most lucrative industries utilize this technique. How many times have you seen banks, universities, and even physicians use simple pens to advertise their services? If it’s worth their time to do it, there must be a decent ROI involved.
Market research shows us that roughly 89% of American consumers have at least one branded pen. It’s about the same for branded drinkware and apparel, which are also excellent strategies we employ at 3D8 Promotional Print.
Most people will hang onto a pen for about nine months. How much branding can you get from that? Research indicates an exposure rate that leads to about 3,000 impressions.
Pens have come a long way since the basic blue/black ink ones. Since the 90s and early 2000s, we’ve seen much more sophistication, including the invention of the stylus pen and the ever popular gel pen. Ultimately, it may not matter which pen you choose, but it looks good for your company to diversify since different folks enjoy certain types.
Writing Instrument Examples
Here are a few items you can use to spread brand awareness:
- Ballpoint Pens
- Executive Pens
- Gel Pens
- Novelty Pens (creativity makes people remember you even more)
- Stylus Pens
- Electra Pens
- . . . and several more.
So, as you can see, there’s plenty of variety. Your goal is to give these away to customers or clients, with the hope that even more people will get their hands on them and see your logo over time. It’s yet another simple way to gain long-lasting advertising even well after we make them for you.
If you aren’t sure how this works or would like to learn more about personalized pens, our team will be happy to show you all of our service details. 3D8 Promotional Print makes pens, bags, drinkware, and more to enhance your business reputation. Call us to learn more about pens or anything else we produce at 941-924-6699.