Most of us know that custom merchandise increases brand awareness and makes a company more recognizable to others. This is because it provides customers and potential clients with something tangible to remember a company by. Yet, were you aware that custom merchandise, or company swag as it is commonly known, is an excellent tool to use to strengthen workplace culture?
In recent years more and more companies in the US and globally have begun understanding the importance of workplace culture and how it affects a business’s health, reputation, and growth. In addition, for most companies, positive company culture tends to lead to lower turnover rates and happier working environments.
Although this is beneficial, how exactly does custom merchandise sold by companies like 3D8 Promotional Print strengthen workplace culture? In our article, we’re going to answer this question so that you can determine if custom merchandise is the right step for your business.
It can be challenging to determine how custom merchandise can strengthen workplace culture. That’s why our team has shared a few ways having custom company swag, like printed coffee mugs, shirts, stationery, and other items, can strengthen the workplace culture below.
It Shows Employees They are Valued
One of the best ways to show employees that they are valued and play an important role in your company is to offer them free customized merchandise. When employees receive free swag, they will feel like their work efforts are not for naught and that their achievements are seen.
When employees feel valued, it strengthens workplace culture, so it’s an excellent idea to periodically give out free customized merchandise to maintain positive company culture, keep current teams motivated, and ensure each employee feels important.
It Makes New Employees Feel Welcome
It can be hard for new employees to feel welcome when they begin a new job at an unfamiliar brand. Fortunately, custom merchandise can help new employees feel excited about their positions and more at home in their job duties and role.
If you decide customized swag is a good option for new employees, there are many options. For example, you can gift new employees branded welcome wellness baskets, journals, mugs, pens, massage balls, hand sanitizers, and other products.
These items will give them peace of mind and have them thrilled to dedicate their time and energy toward growing a business’s brand and reputation, thus strengthening workplace culture.
It Engages Employees
Did you know that Forbes estimates that 21% of teams in the workplace that are highly engaged are more profitable than average teams? Not many employers realize that if custom merchandise engages employees, it helps to strengthen workplace culture.
This is because employees can feel positively indebted to employers that go out of their way to show their appreciation in the form of free company gifts.
Often when employees are gifted branded apparel and stationery, it pushes them to reciprocate the gesture by being more engaged in business affairs and their personal performances.
Evidently, there are numerous reasons why custom merchandise is an excellent idea for companies who want to strengthen workplace culture. If you’re eager to discuss your custom company swag and brainstorm ideas, you can speak with our expert team at 3D8 Promotional Print.