As a business owner, you’ve probably noticed that some of your marketing strategies are more successful than others. Have you ever wondered why that is? Here are why some promo products work better for your audience.
One of the reasons some products work better than others is because some products are better suited for different demographics. For example, if you’re gifting random products like frisbees to clients, they may not have an interest in this type of gift. While some markets are more interested in frisbees, such as dog owners or outdoor enthusiasts, others may not have a need for frisbees and the items will go straight into the trash. You want to understand your demographic and their needs before gifting products.
One way to do this is by thinking outside of the box. While a pen and notepad is a practical gift for a variety of people, why not go above and beyond? Some examples of top-quality brand gifts that may appeal to your demographic include coolers, tie-dye beach towels, branded sneakers, and handheld retro arcade games.
Be sure to personalize the products you are gifting to your customers and potential clients. Of course, you want to brand the items so every time they are used, you are reminding the user of your business, but you also want to cater to the customer. For example, if your clients are music enthusiasts, research what type of products would be most suitable for them. Items like Bluetooth headphones will appeal to their interests much more than coasters or hair ties.
However, coasters or hair tires may be the perfect promo products for your business if you work in the beauty industry or the beverage industry. Items that can be used on a daily basis, such as these items, water bottles, and blue light glasses, can be worth investing in.
Now that you have a better understanding of what types of promo products to purchase for your customers and clients, get in touch with 3D8 Promotional Print. We offer a wide variety of promotional products that you can customize to meet the needs of your clients and your brand. To get in touch with our team for more information, call 941-924-6699.
