The Importance of Promotional Products

Have you considered how critical it is to have promotional materials for your business?

As we’ve discussed previously, there is a solid body of research showing the efficacy, bang-for-your-buck, and genuine ROI you’d get for them. In short, promotional items like cups, t-shirts, and business cards can put your brand image all over the place.

So, in this post, let’s see where and why you should use promotional print materials, and why you should also explore “smart business cards.”

The Importance of Promotional Products

When to Focus Most on Promotional Items

Promotional items can help you in almost any setting. Some companies simply include them as part of their online merchandise, others sell or give them away at their business location, whereas many entrepreneurs use them at business events.

Before we discuss business networking events, it’s important to recall the relevant data supporting the use of promotional products. We went over this in our previous post on print products in 2023.

Here are the highlights:

  • 81% of consumers use promotional products for at least a year.
  • 80% of consumers say their opinion of a brand will improve from receiving a free gift from them.
  • 28% of folks have some exposure to promotional ware every day.

How will this help you at a business event, though? It will if you know how to introduce your promotional materials (tactfully) to potential clients/customers. Here, we’re talking about trade shows, conferences, and other public events.

That business gathering at your local chamber of commerce or convention center is just as good as anywhere to share your memorable company image and sample products.

What’s the most effective way to get your business brand to someone fast at a business networking event?

How about digital business cards?

Smart Business Cards

3D8 now produces what we call “smart business cards” through the use of RFID chips. It’s a way of utilizing paper-free, digital business cards with your contact/business information anytime you’re at an event, socializing at a coffee shop, or elsewhere. This is a new service we offer for only $69.

It’s well worth it when you can finally discard all those paper cards. Your potential clients and business partners can access these directly from a smartphone. They’re easy to track for engagement, accessible by almost anyone, cost effective, convenient, and customizable.

3D8 Promotional Print – Your Preferred Resource for Premium Promotional Products

If you’d like to explore some of our many promotional print opportunities, then we can’t wait to show you everything we offer. You can also use our service to develop your brand with physical promotional items such as:

  • Apparel (shirts, hats, and more)
  • Bags
  • Drinkware (cups, mugs, koozies, etc.)
  • Writing Instruments
  • Techware (mouse pads, laptop holders)

3D8 Promotional Print, located in Sarasota, Florida, has plenty of experience making a variety of items for superior branding results. If you’d like to learn more, call us anytime for a price quote on print packages at 941-924-6699.