The Essential DOs and DON’Ts of Custom Apparel

The rules of marketing have changed considerably in recent years. With social media having a more dominant presence in our daily lives and the digital age dictating how many things are done, getting your brand recognized is still the name of the game. And one of the best ways to gain more recognition is through custom apparel. However, there are some essential do’s and don’ts that exist. Some of which we’ll be exploring today.

The Essential Dos and Don'ts of Custom Apparel

What You SHOULD Do

Here are a few essential steps you should follow when making custom apparel to help represent your brand.

Have a design that’s effective in catching the eye – This is when you and your team get to flex their collective creativity together. Having a design that’s appealing and instantly recognizable makes all the difference in getting your brand recognized.

Have multiple sizes – People don’t come in one size or shape, and neither should your apparel. Having multiple sizes available means you’ll be able to hand out your merch to more people and increase recognition.

Consider multiple items – While free t-shirts are one of the best marketing tools in the entire industry. But it’s important to remember that an excellent design can be utilized for several other items, such as tote bags, drink koozies, pens, and baseball caps. Variety is how you can expand your brand just by putting a design on something that people will use every day.

What You Should NOT Do With Custom Apparel

For every positive, there’s a negative. And these are some things to remember not to do when getting custom apparel designed.

Don’t skimp on quality – It’s best to think of custom apparel as an investment. People can usually tell shoddy workmanship when they see it.

Don’t Skimp on the design – This is what will make people take notice of your brand; the last thing you want to do is present yourself with a lazy design that inspires nothing.

Don’t steal someone else’s ideas – Aside from plagiarism being morally wrong and a blatant lack of professionalism, it’s also illegal. Be original in your designs.

3D8 Promotional Print

The use of custom apparel is one of the best ways to build brand recognition. If you’re ready to take that next step towards expansion, we can help. Give us a call today at 941-924-6699 or come by and see us at 4519 Northgate Court in Sarasota.