One of our favorite ways to promote businesses is through the use of drinkware, namely cups, coffee mugs, wine glasses, and so forth. There’s a huge psychological advantage to getting your business logo onto someone’s cup of coffee.
When you do that, you get them to associate your brand with that tasty drink (coffee, beer, wine, etc.) they’re enjoying. There are tons of ways to do this, which we’ll explain here.
Examples of Drinkware
Imagine your company logo on these quality drinkware items that people take with them everywhere.
- Coffee Mugs
- Beer Mugs
- Koozies & Can Coolers
- Water Bottles
Why Drinkware is a Brilliant Marketing Approach
So, how do we know this works? How does it help draw attention to your business? Well, we think it works exceptionally well because so many successful businesses promote their companies this way.
It works great if you’re a beverage company (for obvious reasons). However, even other industries like consulting firms, banks, shoe companies, and automobile makers will use cups and mugs to saturate the market with their images. Think about your friends who drink coffee and have a favorite mug. Do they have a plain one or does it typically have something interesting printed on it?
Drinkware is also a cost-effective alternative to spending tons of money on other advertising media. While nobody will doubt the effectiveness of running ad campaigns on Facebook or Instagram, physical advertising still has one key advantage. It doesn’t expire as long as folks still have the mug, glass, or water bottle. You can’t say the same about radio or television ads.
Furthermore, drinkware is yet another way to build brand loyalty because they make great “give-aways” that cost little to produce. The worst thing that can happen is someone pitches it into the trash. On the other hand, if someone carries it around with them, then you gain continuous advertising wherever they go.
Therefore, you should reach out to 3D8 Promotional Print to learn all about personalized drinkware for your brand or business. We make several types of promotional gear, including techware, apparel, and bags. Depending on your marketing budget, you could take advantage of one or all of those effective advertising methods. Contact us to discover how by calling 941-924-6699.