Utilizing apparel to advertise your brand or business is one of the best ways of getting recognition from a particular demographic you’re trying to reach. Before you rush out and get a batch of 500 shirts made, there are a number of factors that you should take into consideration beforehand. After all, this is a marketing maneuver, and each strategic move is essential.
Choose Apparel That “Fits” Your Company
This all comes down to two basic elements of color and style. What your business does and the apparel that you choose all comes down to a matching game. If you’re a corporate entity you might want to choose business casual and possibly a stylish polo design. If you’re more on the industrial side of the spectrum, then t-shirts with a bold logo will be more than fitting.
Choosing the Best Logo
This step and the one we previously covered go hand in hand with one another. Depending on what type of apparel you’re utilizing and what logo you’re choosing is a very important match.
- Design a logo that’s straight and to the point. You do not need to print out your entire mission statement, but something that establishes what you do and your core values are important.
- Location is key. Depending upon what type of apparel you’re using, it’s best to choose a size that fits accordingly. For T-shirts, an enlarged logo will do just fine. For polo shirts, a small logo that’s noticeable but not too large will be ideal.
Choose Comfort
While Andre Agassi once stated that “Image is everything”, there’s no way he couldn’t fly around the tennis court if he wasn’t comfortable. This is the final phase of choosing the very best apparel, and quite possibly the most important. No matter how stylish and chic something might look, if it’s uncomfortable, there won’t be much of a motivation to wear it. Shop around different fabrics and materials, and don’t be afraid to be choosy until you find something that’s just as comfortable as it is aesthetically pleasing.
Promotion and apparel are two elements that are tried in true in getting your brand, business, or message across to the masses. With a variety of items and years of experience, 3D8 Promotional Print can take your promotional game to the next level and on the fast track to success. For products, quotes, and more, give us a call today at 941-924-6699 or fill out the form below!
