While much has changed in the world of marketing in the past few decades, the fundamental basics are still firmly in place. You need to advertise your products and services to a select demographic and find ways to get your name out there. One of the most effective ways of accomplishing this is through the means of promotional items. You’ll be hard-pressed to find someone who doesn’t enjoy getting something for free, especially if it’s something they use on a regular basis.
A recent survey concluded that 83% of people who receive a ballpoint pen keep it handy, use it often, and are grateful for receiving one.
A Use for Everyday
The idea behind a promotional product is to give something to someone they can utilize often. A pen is something that always seems to be in short supply. No matter what location you might be at –work, school, or home, there’s a good chance you’ll be in need of a pen at least once a day. By giving them away you’ll make a lasting impression on someone. And besides, everyone loves free things.
Brand Recognition
The ultimate goal of marketing and advertising is to be seen. While a t-shirt or tote bag will display your logo prominently, there’s a good chance that they might not be used on a semi-regular basis. A pen is used almost daily, and the more it gets passed around, the more people see your brand or business displayed prominently. If you know someone who works in an office setting, give them several to pass out, and the demographic you’re reaching will surely take notice. It’s human nature to glance at the logo on anything we pick up, curiosity will benefit you in the long run.
Personality and Stylistic Flare
When it comes time to design your pens, be bold. Use bright colors and try to give the design as much personality as possible. You never get a second chance at a first impression–and incorporating a bold and noticeable look for a promotional ballpoint pen can make all the difference in the world. Trust us, a little bit of presentation goes a long way.
3D8 Promotional Print
Attracting the right customers and getting your name out there is a major part of the game when it comes to being in business. At 3D8 Promotional Print, you’ll find an expert team who can craft the right items to help you and your team get to the next level. For services and quotes, give us a call at (941) 924-6699 or fill out the form below!
